Neusoft Reach and WIS Chip partner on lower-cost ADAS platforms
Neusoft Reach and WIS Chip agreed to co-develop forward-camera units and integrated parking-and-driving controllers for mass-market L2 and L2+ vehicle programmes.

Evidence notes
- WIS Chip contributes automotive SoCs and hardware, while Neusoft Reach contributes foundational software, middleware, perception and assisted-driving algorithms.
- A joint team will handle hardware-software integration, scenario testing and vehicle engineering adaptation.
- The companies said a first production programme is planned, but did not identify the automaker, model or timing.
Company overview
Neusoft Reach develops automotive operating systems, middleware, ADAS software and integrated domain controllers for vehicle OEMs. Its X-Cube, X-Box and X-Center lines span front-camera assistance, parking-driving fusion and central vehicle compute, with functions already delivered across passenger and commercial vehicles.