STRATEGIC CONTEXTReviewed20 Jul 2026
Kroger retreated from a nationwide automated-warehouse model rather than abandoning Ocado everywhere
Kroger and Ocado originally planned a network of up to 20 automated customer-fulfilment centres, but only eight were built before Kroger decided to close three, cancel another and rely more heavily on stores and delivery partners. Five automated centres remain in use, so the outcome is a major contraction and operating-model reversal—not a complete termination of the technology partnership.