Blue River Technology is building See and Spray into plant-level application

Blue River Technology product material records See and Spray use on more than 5 million acres in 2025. The same material states that adoption had grown 20 times since 2022 across 15 states.

Blue River says See and Spray reduced non-residual herbicide use by nearly 50 percent and saved about 31 million gallons in 2025.

See and Spray uses 36 cameras to scan more than 2,500 square feet per second at up to 16 mph. The system makes plant-level decisions in milliseconds on John Deere equipment across crops including corn, soybeans, wheat, canola, and sugarbeets.

Blue River was founded by Jorge Heraud and Lee Redden and later acquired by John Deere. That Deere context gives See and Spray a path through established farm-equipment distribution and service, while Blue River supplies the computer vision and plant-level targeting layer inside the machine.

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