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Company profile

Blue River Technology

Blue River Technology develops computer-vision and robotics systems for precision agriculture. The John Deere-owned company is known for See & Spray techno...

Facts

Segment
AGRICULTURE
Country
United States
Headquarters
Sunnyvale
Founded
2011
Website
https://www.bluerivertechnology.com/

About Blue River Technology

Blue River Technology develops computer-vision and machine-learning systems for agricultural machinery. Its See & Spray technology identifies individual plants as equipment moves through a field, classifies crops and weeds at the edge, and actuates separate spray nozzles within milliseconds to apply herbicide only where needed.

The system uses 36 cameras to scan more than 2,500 square feet per second at operating speeds up to 16 miles per hour. It is integrated into John Deere sprayers for multiple crop types and covered more than five million acres in 2025. Blue River also applies perception and autonomy engineering to construction and turf equipment within Deere.

Market context

DEPLOYMENT

Summary

Type: Agriculture robotics company

Core: Computer-vision crop systems

Function: Precision crop treatment

Audience: Farm operators

Products

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