Blue River Technology
About
About Blue River Technology
Blue River Technology develops computer-vision and machine-learning systems for agricultural machinery. Its See & Spray technology identifies individual plants as equipment moves through a field, classifies crops and weeds at the edge, and actuates separate spray nozzles within milliseconds to apply herbicide only where needed.
The system uses 36 cameras to scan more than 2,500 square feet per second at operating speeds up to 16 miles per hour. It is integrated into John Deere sprayers for multiple crop types and covered more than five million acres in 2025. Blue River also applies perception and autonomy engineering to construction and turf equipment within Deere.
Articles
Products
Team
- Willy Pell - Chief Executive Officer - Leads Blue River Technology across intelligent sense-and-act systems for spraying, tillage, mowing and haulage applications.
- Susan Crickenberger - Chief People & Operations Officer - Leads operating infrastructure, people strategy, finance, IT, facilities and field operations as Blue River scales agricultural robotics programs.
- Jessica Uelmen - VP Engineering - See & Spray - Leads engineering for See & Spray systems that apply machine learning and system integration to precision agricultural spraying.
Timeline
Events
- 2017-09-06 - Acquisition - John Deere acquires Blue River Technology
The acquisition valued Blue River Technology at $305 million. Blue River developed computer-vision and machine-learning systems for precision agriculture. The transaction tied Blue River technology to Deere precision-agriculture machinery programs.
Source
Relations
Relationships
- John Deere
Current Parent - Deere acquired Blue River Technology in 2017 and integrated its selective-spraying technology into the See & Spray product family.
- Deere & Company
Acquirer - Deere & Company acquired Blue River Technology.
Context
Shared workflows
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workflow adjacency - Agriculture Robotics Builder · Agriculture Robotics Companies · Field Agriculture Robotics
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workflow adjacency - Agriculture Robotics Builder · Agriculture Robotics Companies · Field Agriculture Robotics
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workflow adjacency - Agriculture Robotics Builder · Agriculture Robotics Companies · Field Agriculture Robotics
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workflow adjacency - Agriculture Robotics Builder · Agriculture Robotics Companies · Field Agriculture Robotics
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workflow adjacency - Agriculture Robotics Builder · Field Agriculture Robotics
- Fieldwork Robotics
workflow adjacency - Agriculture Robotics Builder · Field Agriculture Robotics
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workflow adjacency - Agriculture Robotics Builder · Field Agriculture Robotics
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workflow adjacency - Agriculture Robotics Builder · Field Agriculture Robotics
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workflow adjacency - Agriculture Robotics Builder · Agriculture Robotics Companies
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workflow adjacency - Agriculture Robotics Builder · Agriculture Robotics Companies
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workflow adjacency - Agriculture Robotics Builder · Agriculture Robotics Companies
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workflow adjacency - Agriculture Robotics Builder · Agriculture Robotics Companies
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workflow adjacency - Agriculture Robotics Builder · Agriculture Robotics Companies
- BouMatic
workflow adjacency - Agriculture Robotics Builder · Agriculture Robotics Companies
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workflow adjacency - Agriculture Robotics Builder · Agriculture Robotics Companies
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workflow adjacency - Agriculture Robotics Builder · Field Agriculture Robotics
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workflow adjacency - Agriculture Robotics Builder · Field Agriculture Robotics
- Forest3 AI
workflow adjacency - Agriculture Robotics Builder · Field Agriculture Robotics
- Sabanto
workflow adjacency - Agriculture Robotics Companies · Field Agriculture Robotics
- Bluewhite
workflow adjacency - Agriculture Robotics Companies · Field Agriculture Robotics
- Ekobot
workflow adjacency - Agriculture Robotics Builder · Agriculture Robotics Companies
- FarmDroid
workflow adjacency - Agriculture Robotics Builder
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workflow adjacency - Agriculture Robotics Builder
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workflow adjacency - Agriculture Robotics Builder
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workflow adjacency - Agriculture Robotics Builder
- Leaficient
workflow adjacency - Agriculture Robotics Builder
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workflow adjacency - Agriculture Robotics Builder
- WashPower
workflow adjacency - Agriculture Robotics Builder
- Harvested Robotics
workflow adjacency - Agriculture Robotics Builder
- Agrobot
workflow adjacency - Agriculture Robotics Builder
Context tags
- Agricultural robot development - Workflow - Profile source supports this robotics context.
- Agricultural robotics workflow - Workflow - Profile source supports this robotics context.
- Field agriculture robotics workflow - Workflow - Profile source supports this robotics context.