RobAd

RobAd is Estro Tech Robotics' in-store product-promotion device for physical retail displays. It sits behind a stack or presentation of merchandise and activates when its human-detection system identifies a nearby shopper. Light, recorded sound and a motion mechanism then draw attention to the promoted product, including moving the product toward the shopper. The format is designed to add an automated interaction to an existing shelf or campaign fixture without requiring a mobile robot in the aisle.

The connected system records engagement data for campaign analytics and provides remote control and real-time data streaming through its IoT functions. Retail teams can configure voice advertising and presentation behaviour around a product and use the resulting interaction records to compare campaign response. Estro Tech offers RobAd through a demonstration-led commercial process. The published material establishes presence detection and engagement measurement, but does not disclose a standard detection range, analytics methodology or a direct causal measure of sales uplift.