Haier chairman publicly backs embodied-intelligence development tied to home-service robot scenarios

Mar 6, 2025 · Market Signal · Haier Group · Humanoid

Haier Group company media
Company media · Haier Group
  • Haier's 2025 Two Sessions microsite tied faster embodied-intelligence work to household robotics scenarios inside the broader smart-home stack.
  • Family-service robots were positioned as an ecosystem extension rather than a standalone experiment in that narrative.
  • The emphasis lands as sustained strategic weight on embodied home robotics ahead of later Haiwa launch beats.

Haier Group is a major home-appliance manufacturer experimenting with home-service humanoid robotics through its HIVA / Haiwa work with ROBOTERA. The effort links domestic appliance ecosystems, smart-home AI and embodied service robots.