10Beauty closes $17M Series A extension, taking equity financing to $38M

Feb 6, 2024 · Funding · 10Beauty · Service

10Beauty closed a $17 million Series A extension led by Shine Capital, bringing its disclosed equity financing to $38 million as it prepared its autonomous manicure system for commercial launch.

10Beauty company media
Company media · 10Beauty
  • Shine Capital led the $17 million Series A extension; Imaginary Ventures, Lerer Hippeau and Red Sea Ventures had led earlier rounds.
  • 10Beauty said the first 1,000 machines were covered by pre-sale agreements with four enterprise customers, including Nordstrom and Ulta Beauty.
  • The company planned an initial 1,000-location rollout and described a subscription model tied to each deployed manicure machine.

10Beauty develops autonomous manicure systems for beauty retailers and salons. Its robotic platform performs polish removal, filing, cuticle care, colour application and drying as a single customer-facing service.