Simbe
About
About Simbe
Tally 4.0 combines ultra-high-resolution cameras, 3D depth sensing, 360-degree imaging, LiDAR and edge AI to scan complete retail aisles during or after trading hours. It identifies products, labels, pricing errors, misplaced stock, out-of-stocks and planogram deviations, then converts each pass into prioritised tasks, reports and store-level imagery.
The wider Store Intelligence platform adds Tally RFID for tagged merchandise and fixed Tally Spot cameras for high-turnover areas. Tally 4.0 runs for up to 12 hours and returns to charge autonomously. By late 2025 the system operated across ten countries and nearly a dozen retail sectors, with five million hours of autonomous operation recorded across the fleet.
Articles
Products
Operations
Orders & commitments
- Order / commitment
2026-09-21 - Simbe reported more than 3,000 autonomous shelf-intelligence units under contract across its retail customer base. - Tally / Simbe autonomous shelf-intelligence fleet
Source
Deployments
- Commercial activity
2026-07-30 - HomeBase expanded Tally inventory robots and Simbe Store Intelligence across its full store network. - HomeBase USA network - All HomeBase USA stores
Source - Customer site
2026-06-09 - B&R Stores deployed Simbe Tally shelf-scanning robots in Lincoln, Nebraska grocery stores. - named grocery-store customer - Lincoln, Nebraska grocery stores
Source - Operating use
2024-02-13 - SpartanNash expanded its Simbe Tally deployment to 60 additional stores after an initial pilot. - additional stores - 60 additional stores
Source - Operating use
2023-03-14 - BJ's Wholesale Club deployed Simbe Tally robots across 237 clubs to support inventory and club operations. - customer club network - 237 BJ's clubs
Source - Operating use
2020-09-30 - Schnuck Markets expanded its Simbe Tally robot deployment to 62 store locations. - customer store network - 62 stores
Source
Supply
Supply chain relationships
- NVIDIA
Inbound - Compute & Control - Simbe states Tally 4.0 is powered by NVIDIA edge technology
Source - RealSense
Inbound - Depth Cameras - Simbe states Tally 4.0 depth cameras are powered by RealSense
Source - RealSense
Inbound - Perception - Simbe uses RealSense D415 and D435 depth cameras to support Tally shelf scanning and inventory mapping
Source
Funding
- 2024-10-24 - Series C - $50M - Simbe raises USD 50M Series C for Tally retail intelligence
Simbe raised USD 50 million in Series C funding led by Growth Equity at Goldman Sachs Alternatives. - source: simberobotics.com
- 2023-07-13 - Series B - $28M - Simbe Robotics raises $28M Series B
Simbe Robotics completed a $28M Series B financing on 2023-07-13. - source: simberobotics.com
- 2019-09-12 - Series A - $26M - Simbe Robotics raises $26M Series A
Simbe Robotics completed a $26M Series A financing on 2019-09-12. - source: simberobotics.com
Investors
- Eclipse - Lead - Unknown - 2 funding events - repeat backer - first seen 2023-07-13 - latest 2024-10-24
- Valo Ventures - Participant - VC - 2 funding events - repeat backer - first seen 2019-09-12 - latest 2024-10-24
- Activant Capital - Participant - VC - 1 funding event - first seen 2019-09-12
- Future Shape - Participant - Angel / Individual - 1 funding event - first seen 2019-09-12
- Growth Equity at Goldman Sachs Alternatives - Lead - VC - 1 funding event - first seen 2024-10-24
- Venrock - Lead - Unknown - 1 funding event - first seen 2019-09-12
Team
- Brad Bogolea - Co-Founder & CEO
Timeline
Events
- 2026-09-21 - Market Signal - Simbe surpasses 3,000 autonomous units under contract
The contracted fleet spans more than 75 retail banners across nearly a dozen countries. Simbe’s platform combines Tally robots with computer vision, RFID, handheld devices and fixed sensing for physical-store intelligence. The company separately describes its technology as deployed across thousands of retail locations; the 3,000 figure is a contracted-unit measure.
Source - 2026-07-30 - Deployment - HomeBase expands Simbe Tally across every store
The chainwide deployment was completed in less than three months across HomeBase locations in Texas, Wyoming, Kansas and Missouri. Pricing errors fell 92% and controllable out-of-stocks fell 58% during the rollout. The retailer also reduced physical-inventory work from three days to less than one day.
Source - 2026-06-09 - Deployment - B&R Stores deploys Simbe Tally inventory robots in Nebraska
Tally captured shelf-level availability, pricing and product-placement data. The deployment targeted inventory tasks that can take store teams up to 30 hours per week. The rollout covered select B&R Stores locations in Lincoln, Nebraska.
Source - 2026-03-04 - Regulatory - Simbe's Tally robot receives UL 3300 certification
Simbe announced that Tally became the first retail robotics platform to achieve UL 3300 certification from UL Solutions. UL 3300 is a safety standard for service, communication, information, education, and entertainment robots operating in dynamic public environments. Simbe said the certification provides independent validation that Tally meets product-level safety requirements for real-world retail deployment.
Source - 2026-01-12 - Product Launch - Simbe introduces Tally 4.0 retail inventory robot
Runtime increases to up to 12 hours, with shorter charging cycles intended to support daytime and overnight scanning. NVIDIA onboard processing and RealSense depth cameras support real-time autonomy and shelf-data analysis. Dual fisheye cameras add panoramic capture, while expanded sensing covers fixtures including bunkers and high shelves.
Source - 2024-10-24 - Funding - Simbe raises USD 50M Series C for Tally retail intelligence
The Series C round totaled USD 50 million. The round brought Simbe's total capital raised to more than USD 100 million. Simbe said proceeds would support global deployments, broader retail offerings, and strategic growth.
Source - 2024-02-13 - Deployment - SpartanNash expands Simbe Tally to 60 additional stores
The expansion added 60 grocery stores to the Tally robot deployment. The robots support shelf intelligence and inventory visibility across SpartanNash retail operations. The deployment places SpartanNash's technology into commercial automation and autonomous-system workflows beyond a lab-only setting.
Source - 2023-07-13 - Funding - Simbe Robotics raises $28M Series B
Simbe Robotics completed a Series B financing of $28M. The financing was announced on 2023-07-13 in USD. Simbe develops autonomous retail robots and store-intelligence systems for shelf scanning, inventory visibility, pricing checks and store operations.
Source - 2023-03-14 - Deployment - BJ's deploys Simbe Tally robots across 237 clubs
The rollout covers 237 BJ's club locations. The Tally deployment supports shelf intelligence and inventory workflows in retail stores. The deployment places BJ's's technology into commercial automation and autonomous-system workflows beyond a lab-only setting.
Source - 2020-09-30 - Deployment - Schnuck Markets expands Tally deployment to 62 stores
The expansion covered more than half of Schnuck Markets stores. Tally supports shelf scanning and inventory workflows for the grocer. The deployment places Schnuck Markets's technology into commercial automation and autonomous-system workflows beyond a lab-only setting.
Source - 2019-09-12 - Funding - Simbe Robotics raises $26M Series A
Simbe Robotics completed a Series A financing of $26M. The financing was announced on 2019-09-12 in USD. Simbe develops autonomous retail robots and store-intelligence systems for shelf scanning, inventory visibility, pricing checks and store operations.
Source
Notes
Profile notes
- Tally measures shelves repeatedly but leaves correction and merchandising to store teams
reviewed 2026-07-20 - Tally autonomously scans aisles and turns observations into inventory and pricing data; it does not restock shelves or resolve every exception. Large scan counts and chain-wide rollouts measure data collection, not replacement of the wider store-labour workflow. Its durable value is a human-in-the-loop retail operating system.
Source
Relations
Relationships
- SpartanNash
Deployment Partner - SpartanNash expanded its Simbe Tally deployment to 60 additional stores.
- HomeBase USA
Chainwide Retail Deployment Customer - HomeBase expanded Tally and Simbe Store Intelligence across every store after its pilot.
