Simbe

Summary

About

About Simbe

Tally 4.0 combines ultra-high-resolution cameras, 3D depth sensing, 360-degree imaging, LiDAR and edge AI to scan complete retail aisles during or after trading hours. It identifies products, labels, pricing errors, misplaced stock, out-of-stocks and planogram deviations, then converts each pass into prioritised tasks, reports and store-level imagery.

The wider Store Intelligence platform adds Tally RFID for tagged merchandise and fixed Tally Spot cameras for high-turnover areas. Tally 4.0 runs for up to 12 hours and returns to charge autonomously. By late 2025 the system operated across ten countries and nearly a dozen retail sectors, with five million hours of autonomous operation recorded across the fleet.

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Articles

Products

Operations

Orders & commitments

  • Order / commitment

    2026-09-21 - Simbe reported more than 3,000 autonomous shelf-intelligence units under contract across its retail customer base. - Tally / Simbe autonomous shelf-intelligence fleet

    Source

Deployments

  • Commercial activity

    2026-07-30 - HomeBase expanded Tally inventory robots and Simbe Store Intelligence across its full store network. - HomeBase USA network - All HomeBase USA stores

    Source
  • Customer site

    2026-06-09 - B&R Stores deployed Simbe Tally shelf-scanning robots in Lincoln, Nebraska grocery stores. - named grocery-store customer - Lincoln, Nebraska grocery stores

    Source
  • Operating use

    2024-02-13 - SpartanNash expanded its Simbe Tally deployment to 60 additional stores after an initial pilot. - additional stores - 60 additional stores

    Source
  • Operating use

    2023-03-14 - BJ's Wholesale Club deployed Simbe Tally robots across 237 clubs to support inventory and club operations. - customer club network - 237 BJ's clubs

    Source
  • Operating use

    2020-09-30 - Schnuck Markets expanded its Simbe Tally robot deployment to 62 store locations. - customer store network - 62 stores

    Source

Supply

Supply chain relationships

  • NVIDIA

    Inbound - Compute & Control - Simbe states Tally 4.0 is powered by NVIDIA edge technology

    Source
  • RealSense

    Inbound - Depth Cameras - Simbe states Tally 4.0 depth cameras are powered by RealSense

    Source
  • RealSense

    Inbound - Perception - Simbe uses RealSense D415 and D435 depth cameras to support Tally shelf scanning and inventory mapping

    Source

Funding

Investors

  • Eclipse - Lead - Unknown - 2 funding events - repeat backer - first seen 2023-07-13 - latest 2024-10-24
  • Valo Ventures - Participant - VC - 2 funding events - repeat backer - first seen 2019-09-12 - latest 2024-10-24
  • Activant Capital - Participant - VC - 1 funding event - first seen 2019-09-12
  • Future Shape - Participant - Angel / Individual - 1 funding event - first seen 2019-09-12
  • Growth Equity at Goldman Sachs Alternatives - Lead - VC - 1 funding event - first seen 2024-10-24
  • Venrock - Lead - Unknown - 1 funding event - first seen 2019-09-12

Team

  • Brad Bogolea - Co-Founder & CEO

Timeline

Events

Notes

Profile notes

  • Tally measures shelves repeatedly but leaves correction and merchandising to store teams

    reviewed 2026-07-20 - Tally autonomously scans aisles and turns observations into inventory and pricing data; it does not restock shelves or resolve every exception. Large scan counts and chain-wide rollouts measure data collection, not replacement of the wider store-labour workflow. Its durable value is a human-in-the-loop retail operating system.

    Source

Relations

Relationships

  • SpartanNash

    Deployment Partner - SpartanNash expanded its Simbe Tally deployment to 60 additional stores.

  • HomeBase USA

    Chainwide Retail Deployment Customer - HomeBase expanded Tally and Simbe Store Intelligence across every store after its pilot.