Sereact
About
About Sereact
Sereact develops robot-control software for warehouse and manufacturing automation. Its Cortex platform combines visual perception, language-conditioned action and robot control across industrial arms, dual-arm workstations and other robot configurations. Cortex 2.0 adds a world model that predicts possible outcomes and scores them for progress, risk and efficiency before the execution policy moves the robot. Sereact Lens provides 3D perception for inventory and quality-control workflows.
The company’s deployment infrastructure collects observations, robot state and task outcomes, then uses selected production data to retrain and evaluate shared models. Applications include picking, putwall sorting and apparel returns. In October 2026, Sereact, CEVA Logistics and Zalando announced live dual-arm returns processing at Greven in Germany and Świebodzin in Poland under a Robotics-as-a-Service model. People supervise stations and handle exceptions around the automated process.
Articles
Deployments
- Operating use
2026-10-07 - Dual-arm returns-handling systems are live at two CEVA sites serving Zalando in Germany and Poland. - Named Zalando returns deployment - Greven; Świebodzin
Source
Supply
Supply chain relationships
Funding
- 2026-07-20 - Series B - $116M - Sereact Series B grows to $116M with Zalando strategic investment
Sereact expanded its Series B from the $110 million announced in April to $116 million after Zalando joined as a strategic investor. The capital supports Cortex 2.0 scaling and international expansion. - source: sereact.ai
- 2025-11-12 - Series A - $27M - Sereact raises €25M Series A to scale AI robotic picking systems
source: sereact.ai
- 2025-01-20 - Series A - $29.1M - Sereact raises EUR 25 million Series A to scale AI-powered robotics
Sereact raised EUR 25 million Series A led by Creandum with follow-on from Point Nine and Air Street Capital and angels, citing live deployments with Daimler Truck, Bol, MS Direct, and Active Ants, per the Jan 2025 post. - source: sereact.ai
- 2023-08-08 - Seed - $5M - Sereact raises USD 5 million seed round for AI-powered warehouse robotics software
Sereact closed a USD 5 million seed round led by Point Nine and Air Street Capital to scale AI pick-and-pack software, introducing PickGPT for language and scene understanding, per the Aug 2023 company post. - source: sereact.ai
Investors
- Air Street Capital - Lead - VC - 3 funding events - repeat backer - first seen 2023-08-08 - latest 2026-07-20
- Point Nine - Lead - Angel / Individual - 3 funding events - repeat backer - first seen 2023-08-08 - latest 2026-07-20
- Creandum - Lead - Unknown - 2 funding events - repeat backer - first seen 2025-01-20 - latest 2026-07-20
- Alexander Diehl - Participant - Angel / Individual - 1 funding event - first seen 2023-08-08
- Bullhound Capital - Participant - VC - 1 funding event - first seen 2026-07-20
- Daphni - Participant - Unknown - 1 funding event - first seen 2026-07-20
- Felix Capital - Participant - VC - 1 funding event - first seen 2026-07-20
- Headline - Lead - Unknown - 1 funding event - first seen 2026-07-20
- Lars Nordwall - Participant - Angel / Individual - 1 funding event - first seen 2025-01-20
- Mehdi Ghissassi - Participant - Angel / Individual - 1 funding event - first seen 2025-01-20
- Nico Rosberg - Participant - Angel / Individual - 1 funding event - first seen 2025-01-20
- Niklas Köhler - Participant - Unknown - 1 funding event - first seen 2025-01-20
- Oliver Cameron - Participant - Angel / Individual - 1 funding event - first seen 2023-08-08
- Ott Kaukver - Participant - Angel / Individual - 1 funding event - first seen 2025-01-20
- Rubin Ritter - Participant - Angel / Individual - 1 funding event - first seen 2025-01-20
- Torsten Reil - Participant - Angel / Individual - 1 funding event - first seen 2025-01-20
- Zalando - Participant - Unknown - 1 funding event - first seen 2026-07-20
Team
- Ralf Gulde - Co-founder and Chief Executive Officer
- Marc Tuscher - Co-founder and Chief Technology Officer
Timeline
Events
- 2026-10-21 - Partnership - Teradyne Robotics and Sereact formalize physical-AI partnership
Applications include returns handling, replenishment, piece picking, sortation and kitting. The GTC demonstration uses two UR 12 e-1300 arms to mirror returns handling at operating logistics sites. Zalando sites in Greven and Świebodzin, operated with CEVA Logistics, illustrate the existing deployment base.
Source - 2026-10-21 - Partnership - Sereact launches closed training loop with NVIDIA and Nebius for returns robots
Isaac Lab expands station episodes into simulated variants, while Cosmos varies garments, packaging, materials and lighting. Policies are post-trained on Blackwell GPUs and must pass Sereact’s evaluation threshold before returning to physical testing. The pipeline is available as a Physical AI Workbench reference architecture on Nebius cloud in EU regions.
Source - 2026-10-07 - Deployment - Sereact robots enter live Zalando returns operations with CEVA
The two operating sites are Greven, Germany, and Świebodzin, Poland. Robots grasp, identify and sort unfamiliar items without article-specific training or fixed SKU profiles. The Robotics-as-a-Service model leaves station supervision, exceptions and quality control with warehouse teams.
Source - 2026-07-20 - Funding - Sereact Series B grows to $116M with Zalando strategic investment
Headline led the original $110 million Series B, with Bullhound Capital, Daphni, Felix Capital and returning investors participating. Zalando joined as a strategic investor in July, increasing the round to $116 million. Sereact says the capital supports Cortex 2.0 scaling and further international expansion.
Source - 2026-07-20 - Partnership - Sereact and Zalando establish strategic apparel-returns automation relationship
Zalando's investment increased Sereact's Series B total to $116 million. The target workflow includes opening parcels, extracting garments, inspection and folding. Sereact reports more than 200 Cortex-powered systems live in Europe and over one billion production picks.
Source - 2026-02-21 - Capability - Sereact introduces Cortex 2.0 with world-model planning for robotic manipulation
Sereact introduced Cortex 2.0, adding a world model that predicts future outcomes before committing to robot motion. The system generates candidate future trajectories in visual latent space and scores them for progress, stability, and efficiency. Sereact positioned the update for complex manipulation tasks including returns handling, sorting, folding, and packing.
Source - 2026-02-16 - Partnership - Kardex and Sereact extend technology partnership for rollout of up to 200 robotic systems
Kardex AS Solutions and Sereact signed a Letter of Intent to extend their technology partnership. The agreement targets rollout of up to 200 robotic systems over the coming years. The partnership covers advanced Pick & Place solutions, AI-powered vision systems, and mobile dual-arm robotic stations for returns handling and kitting.
Source - 2026-02-11 - Market Signal - Sereact details real-world learning loop across live production deployments
Sereact described its real-world learning loop for training robotic intelligence from production deployments. The company said more than 100 physical systems were operating across live customer environments. The update framed deployment data from successful picks, failures, and recoveries as the core training signal for Cortex.
Source - 2026-02-09 - Capability - Sereact introduces Cortex 1.6 with Process-Reward Operator for real-world robot learning
Sereact introduced Cortex 1.6 and its Process-Reward Operator for dense reward learning from real-world robotic deployments. The update converts operational signals into progress, completion-likelihood, and risk estimates for reinforcement learning. Sereact reported 6–9% success-rate improvement over Cortex 1.5, 1.7 times higher recovery rate over baseline, and faster training convergence.
Source - 2025-11-12 - Funding - Sereact raises €25M Series A to scale AI robotic picking systems
Sereact raised €25M in Series A funding to expand its AI-driven robotic picking platform. The company develops vision-based software that enables robots to autonomously grasp diverse objects in warehouse environments. Funding will support international expansion and scaling warehouse automation deployments.
Source - 2025-01-20 - Funding - Sereact raises EUR 25 million Series A to scale AI-powered robotics
Sereact announced a EUR 25 million Series A round led by Creandum. Existing investors Point Nine and Air Street Capital participated alongside several business angels. Sereact said its AI-powered robots were already active with customers including Daimler Truck, Bol, MS Direct, and Active Ants.
Source - 2023-08-08 - Funding - Sereact raises USD 5 million seed round for AI-powered warehouse robotics software
Sereact announced a USD 5 million seed round led by Point Nine and Air Street Capital. The company said the funding supports AI-powered software for pick-and-pack automation in warehouses and manufacturing. The announcement introduced PickGPT as a commercially available robotics transformer for natural-language and visual-scene understanding.
Source - 2022-11-24 - Partnership - Sereact joins MassRobotics and presents AI robotics software at Demo Day
Sereact became an official partner of MassRobotics in October 2022. Ralf Gulde and Marc Tuscher presented Sereact's AI software for autonomous robotics at MassRobotics Demo Day. The event connected Sereact with robotics companies, investors, and industrial automation stakeholders in Boston.
Source
Relations
Relationships
- Kardex AS Solutions
Technology Partner - Extended technology partnership; LOI for up to 200 robotic systems (Sereact post).
- Nebius
Integrates With - Nebius operates the shared data, simulation, training and evaluation workflow for Sereact Cortex on its EU-region Physical AI Workbench.
- CEVA Logistics
Deployment Partner - Sereact and CEVA operate dual-arm automated returns handling for Zalando at Greven and Świebodzin.
Context
Comparable profiles
- Tommoro Robotics
comparable profile - Robot Control Foundation Model Developer
- Physical Intelligence
stack adjacency - Robot Foundation Model Platform
- ACE Robotics (大晓机器人)
stack adjacency - Robot Foundation Model Platform
- Alibaba Group
stack adjacency - Robot Foundation Model Platform
- Lupa Robotics
stack adjacency - Robot Foundation Model Platform
- ForgeAI
stack adjacency - Robot Foundation Model Platform
- Field AI
stack adjacency - Robot Foundation Model Platform
- Genesis AI
stack adjacency - Robot Foundation Model Platform
- Lightwheel
stack adjacency - Robot Foundation Model Platform
Shared workflows
- Covariant
workflow adjacency - Warehouse AI Piece Picking
- Nomagic
workflow adjacency - Warehouse AI Piece Picking
- Dexterity
workflow adjacency - Warehouse AI Piece Picking
- CMES Robotics
workflow adjacency - Warehouse AI Piece Picking
- The Human Touch Robotics
workflow adjacency - Warehouse AI Piece Picking
- Ascent Robotics
workflow adjacency - Warehouse AI Piece Picking
Context tags
- Robot control foundation model developer - Peer Group - https://cortex2.sereact.ai/ — independently read2026-10-21; exact current company offering/workflow supports assignment.
- Robot foundation model platform - Stack Layer - https://sereact.ai/posts/series-b — independently read2026-10-21; exact current company offering/workflow supports assignment.
- Warehouse AI piece picking - Workflow - https://sereact.ai/posts/zalando-ceva-returns-handling — independently read2026-10-21; exact current company offering/workflow supports assignment.

