Samsung creates CEO-led Robotics eXperience division

Jul 21, 2026 · Org Change · Samsung Electronics · Service

Samsung Electronics created the CEO-led RX division to centralise robotics strategy, core technology development and commercialisation.

Samsung Electronics company media
Company media · Samsung Electronics
  • RX consolidates Samsung's robotics strategy, core technology and commercialisation under a CEO-led organisation.
  • Samsung plans overseas robotics research hubs in the United States, China and Japan.
  • Humanoid robots are initially targeted at Samsung manufacturing sites.

Samsung Electronics is a global electronics and semiconductor company with robotics activity spanning Samsung Research, home robots, wearable robots and its Rainbow Robotics stake.