Zebra Technologies
About
About Zebra Technologies
Zebra Technologies supplies enterprise scanning, tracking, machine-vision and mobile-computing systems for logistics, retail, healthcare and manufacturing. Its portfolio includes barcode readers, fixed industrial scanners, cameras, RFID equipment and workflow software.
Inside automated operations, these products identify items, guide picking and inspect parts, passing data to warehouse, production and robot-control systems. Zebra's machine-vision tools add three-dimensional inspection, anomaly detection and optical-character recognition for factories. The company provides devices, software and integration support across large fleets and multi-site deployments.
Articles
Products
Supply
Supply chain relationships
- KINE Robotics
Outbound - Software - KINE Robotics integrates Zebra Aurora Design Assistant software in its bread conveyor-tracking system
Source
Financials
- ZBRA - NASDAQ
Team
- Bill Burns - Chief Executive Officer
- Nathan Winters - Chief Financial Officer
- Tom Bianculli - Chief Technology Officer
Timeline
Events
- 2026-08-04 - Market Signal - Zebra reports 11.4% organic growth in Asset Visibility and Automation
The Asset Visibility and Automation segment includes machine-vision, data-capture and automation-enabling products relevant to robotic operations. Organic growth is measured at segment level and does not isolate revenue from robotics or machine vision. Full-year group sales-growth guidance increased to 14%–16% after the quarter.
Source - 2026-06-22 - Product Launch - Zebra debuts CV70 CXP camera and Automate 2026 machine-vision ecosystem
Zebra introduced the CV70 CXP camera for high-speed, high-resolution industrial inspection. The wider ecosystem combines Aurora software, frame grabbers, vision controllers and Photoneo 3D vision applications. Zebra positioned the integrated stack for robot guidance, quality inspection and manufacturing automation.
Source - 2026-04-29 - Funding - Zebra Technologies makes strategic investment in Apera AI
Zebra Ventures made a strategic investment in Apera AI on April 29, 2026. Apera AI develops 4D Vision for industrial robots, targeting factory automation workflows where robots need to perceive and act in dynamic manufacturing environments. Zebra framed the investment around intelligent automation for manufacturing, logistics, and frontline operations.
Source - 2026-04-15 - Acquisition - SKILD AI acquires Zebra Technologies' robotics division (formerly Fetch Robotics)
SKILD AI announced the acquisition of Zebra Technologies' robotics division, which includes the former Fetch Robotics autonomous mobile robot portfolio. The deal expands SKILD AI's access to deployed warehouse robots and real-world operational environments for training and deploying its AI systems. SKILD AI said the acquisition is aimed at combining orchestration software with robot fleets to move toward fully autonomous warehouse operations.
Source - 2026-01-12 - Partnership - Ditto joins Zebra’s Premier ISV partnership programme
Scope includes scanners,mobile computers,tablets,RFID devices,wearables and point-of-sale hardware. The collaboration targets uninterrupted retail,warehouse and logistics workflows during network outages. Zebra is also joining Ditto’s Peer Partner Program to develop joint offerings.
Source - 2026-01-08 - Product Launch - GreyOrange and Zebra Technologies Launch Real-Time Store Inventory Intelligence
GreyOrange is a registered independent software vendor (ISV) in Zebra’s award – winning PartnerConnect program. gStore interprets the RFID signals and assigns corrective store tasks through mobile workflows. Zebra SmartLens overhead RFID readers continuously capture item – level inventory signals across the store.
Source - 2025-03-03 - Acquisition - Zebra completes Photoneo acquisition
Photoneo adds 3D machine vision technology for industrial automation and logistics use cases. The acquired business came from Photoneo Brightpick Group.
Source - 2025-02-12 - Partnership - KINEXON joins Zebra PartnerConnect as independent software vendor
KINEXON OS was validated and Zebra-certified to integrate passive RFID reader data. The collaboration pairs Zebra RFID hardware with KINEXON real-time positioning data for industrial asset tracking. The integration targets shop-floor and warehouse operations that need live material movement, bottleneck and asset visibility.
Source - 2022-06-09 - Deployment - KINE deploys 3D vision-guided bread-picking system
The system picks irregular packaged breads from a moving conveyor without operator intervention. A Basler Blaze 101 camera provides depth data for real-time robotic grip-point calculation. The bakery achieved lower errors, higher throughput and reported 75% lower vision-system costs.
Source - 2021-10-21 - Product Launch - Zebra expands Fetch AMR portfolio for warehouse picking
The robots were built on the Fetch Freight100 platform. The launch targeted each picking, case picking, material transport, and conveyor integration workflows. FetchCore enterprise cloud software was enhanced for fulfillment workflows alongside transport use cases.
Source - 2021-08-09 - Acquisition - Zebra Technologies completes Fetch Robotics acquisition for $301 million
Zebra acquired Fetch Robotics on August 9, 2021. Total purchase consideration was $301 million: $290 million cash net of cash acquired plus $11 million for Zebra's previously held minority stake. The acquisition expanded Zebra's autonomous mobile robot portfolio for manufacturing, distribution and fulfillment workflows.
Source - 2021-07-01 - Acquisition - Zebra Technologies announces plan to acquire Fetch Robotics
Zebra Technologies announced its plan to acquire Fetch Robotics on July 1, 2021. The announcement described Fetch Robotics as an AMR company serving fulfillment, distribution and manufacturing workflows. The event anchors Zebra in warehouse robotics through the Fetch Robotics acquisition.
Source
Relations
Relationships
- Ditto
Premier Isv Partnership - Ditto joined Zebra Technologies’ PartnerConnect programme as a Premier independent software vendor, combining edge data synchronization with Zebra enterprise devices.
- KINEXON
Technology Partner - KINEXON joined Zebra PartnerConnect as an ISV for RFID data integration into KINEXON OS.
- Photoneo
Parent Company - Zebra acquired Photoneo's machine-vision business.
- GreyOrange
Qualified Robotics/autonomy Fact - GreyOrange and Zebra Technologies Launch Real-Time Store Inventory Intelligence
Context
Comparable profiles
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stack adjacency - Vision Sensor Supplier
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stack adjacency - Vision Sensor Supplier
- Hikvision
stack adjacency - Vision Sensor Supplier
- Locus Robotics
stack adjacency - Warehouse Orchestration Software
- Cognex Corporation
stack adjacency - Vision Sensor Supplier
- Addverb
stack adjacency - Warehouse Automation System
- HyperVend
stack adjacency - Warehouse Automation System
- URBX
stack adjacency - Warehouse Automation System
- Keyence Corporation
stack adjacency - Vision Sensor Supplier
- Basler
stack adjacency - Vision Sensor Supplier
Context tags
- Warehouse automation system - Stack Layer
- Warehouse orchestration software - Stack Layer
- Vision sensor supplier - Stack Layer