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Company profile

Amazon Robotics

Amazon Robotics develops mobile robots, manipulation systems and AI orchestration for Amazon fulfillment operations. Its fleet spans goods-to-person drive...

Facts

Segment
WAREHOUSE_LOGISTICS
Country
United States
Headquarters
Westborough, Massachusetts
Founded
2012
Website
https://www.amazonrobotics.com/

About Amazon Robotics

Amazon’s warehouse-robotics operation grew from the 2012 acquisition of Kiva Systems, whose drive units brought storage pods to employees. The organization now designs, tests and manufactures robotics in Massachusetts, including Hercules drive units, the Proteus autonomous mobile robot, Sparrow and Vulcan manipulation systems, and integrated storage architectures such as Sequoia.

The technology is deployed inside Amazon rather than sold as a general warehouse-automation product line. Amazon reported its one-millionth robot deployment in 2025 and introduced DeepFleet, a generative-AI foundation model intended to coordinate fleet movement and improve robot travel efficiency by 10%. This operating scale makes the division both a robot manufacturer and a large internal proving ground for mobile manipulation, perception and fulfillment orchestration.

Market context

DEPLOYMENT

Summary

Type: Warehouse robotics organization

Core: Mobile robots, manipulation and fleet AI

Function: Automates storage, movement, picking and sorting

Audience: Amazon fulfillment and delivery operations

Products

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