GreyOrange

• Ranger Assist

  Ranger

Orders & commitments

• Order / commitment

  2025-08-21 - Fabletics began rolling out GreyOrange gStore inventory software to more than 100 North American stores.

  Source

Operating milestones

• Operating metric

  2025-08-21 - Fabletics began rolling out GreyOrange gStore inventory software to more than 100 North American stores.

  Source
• Operating milestone

  2025-07-09 - GreyOrange warehouse-automation technology was deployed in FIGS's documented fulfilment operation. - FIGS fulfilment operation

  Source
• Operating metric

  2024-02-15 - A GreyOrange apparel customer reported 50% shorter fulfilment times and a 500% increase in units per hour after robotic automation. - GreyOrange apparel-customer operation

  Source
• Operating metric

  2024-01-11 - GreyOrange reported 99% inventory accuracy from initial gStore overhead-RFID deployments.

  Source
• Operating metric

  2024-01-11 - GreyOrange reported 99% inventory accuracy from initial gStore overhead-RFID deployments.

  Source
• Operating metric

  2024-01-11 - GreyOrange reported 99% inventory accuracy from initial gStore overhead-RFID deployments.

  Source
• Operating metric

  2026-08-29 - A GreyOrange gStore deployment at an unnamed fashion retailer reports 98% inventory accuracy, ten-minute updates and a 45% productivity increase. - Unnamed fashion retailer — 98% inventory accuracy

  Source
• Operating milestone

  2026-08-29 - An unnamed e-commerce company’s GreyOrange mobile-sortation deployment provides capacity for more than 10 million orders per year and 20,000 parcels per shift. - Unnamed e-commerce company — more than 10 million orders/year

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• Operating milestone

  2026-08-29 - Dafiti’s GreyOrange fulfilment-orchestration deployment processes flows through one field serving more than 100 destinations. - Dafiti — more than 100 destinations

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Supply chain relationships

• Blue Yonder

  Inbound - Software - Blue Yonder supplies Blue Yonder warehouse and order-management software for GreyMatter automated fulfilment solution

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• Technica International

  Outbound - Software - GreyOrange supplies GreyMatter orchestration software for Technica iTLS robotic truck-loading system

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• 2023-12-20 - Series D first close - $135M - GreyOrange closes $135M first close of Series D

  GreyOrange closed $135 million in growth financing for its AI-driven warehouse and retail automation platform. - source: businesswire.com

• Anthelion Capital - Lead - VC - 1 funding event - first seen 2023-12-20

• Samay Kohli - Co-Founder and Board Member - Kohli remains connected to GreyOrange at board level after co-founding the warehouse-automation company and helping guide its robotics and fulfillment-platform expansion.
• Akash Gupta - Chief Executive Officer - Gupta leads GreyOrange strategy across fulfillment automation, robotics orchestration, and retail supply-chain software.
• Saurabh Gupta - Chief Technology Officer - Gupta is responsible for GreyOrange technical execution across robotics orchestration, fulfillment intelligence, and warehouse software systems.
• Guido Frantzen - Chief Financial Officer - Frantzen leads finance for GreyOrange as the company scales warehouse automation software and robotics deployments.

Events

• 2026-07-22 - Partnership - Exol™ Integrates GreyOrange for Advanced Intelligent Orchestration Across Its Robotic Fulfillment-as-a-Service Network

  Exol’s nationwide network spans six facilities totaling six million square feet, with automated capacity across B2B, direct – to – consumer, and retail consolidation. GreyMatter will coordinate vendor-agnostic AMRs across targeted warehouse workflows in Exol’s network. The technology enables more autonomous horizontal movement throughout the warehouse, streamlining how materials move to support more coordinated and efficient operations.

  Source
• 2026-04-13 - Product Launch - GreyOrange launched the GreyMatter Foundry warehouse-automation simulator

  The simulator can model complete warehouses or test the addition of new robotic agents to an existing design. Its models draw on GreyMatter’s Continuous Response Network and more than one million optimizations per minute. GreyOrange positioned the tool for comparing throughput, labor and cost trade-offs before physical implementation.

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• 2026-04-13 - Partnership - Dematic announces GreyOrange partnership at MODEX 2026

  Dematic said the GreyOrange partnership would expand flexible automation capabilities for distribution and fulfillment customers. The collaboration integrates GreyMatter, GreyOrange?s AI-powered platform, into the Dematic software ecosystem. The announcement was presented as a customer-support and fulfillment-automation partnership, not a deployment claim.

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• 2026-01-08 - Product Launch - GreyOrange and Zebra Technologies Launch Real-Time Store Inventory Intelligence

  GreyOrange is a registered independent software vendor (ISV) in Zebra’s award – winning PartnerConnect program. gStore interprets the RFID signals and assigns corrective store tasks through mobile workflows. Zebra SmartLens overhead RFID readers continuously capture item – level inventory signals across the store.

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• 2025-10-16 - Facility Opening - Kenco entered a five-year partnership with GreyOrange to deploy GreyMatter orchestration and certified robotic fleets

  The partnership also introduces point – to – point (P2P) pallet movement, leveraging robotic solutions to handle horizontal pallet transport across the warehouse. Kenco continues to be a leading 3rd party logistics provider in North America, building lasting customer relationships for 75 years. This dynamic zoning improves productivity while enabling warehouse employees to focus on higher – value tasks.

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• 2025-08-21 - Deployment - Fabletics began rolling out GreyOrange gStore inventory software to more than 100 North American stores

  See and shop Fabletics’ collections in the U.S., Canada, Europe and in person at the brand’s state – of – the – art retail stores in over 100 locations. Its AI – powered GreyMatter and gStore solutions continuously optimize automation, inventory and workforce management for some of the world’s largest retailers and 3PLs. Using integrated analytics powered by state – of – the – art overhead and handheld RFID readers, Fabletics team members can see precisely where inventory is located.

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• 2025-08-12 - Market Signal - GreyOrange and Google Cloud began developing GreyMatter DeepNav, using Vertex AI reinforcement learning to optimize

  DeepNav is built on Google Cloud Vertex AI and extends GreyMatter’s multi-agent orchestration layer. The companies targeted navigation-policy training in weeks rather than months for dynamic, high-density warehouses. GreyOrange said the approach could reduce new AMR deployment time by up to 80%.

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• 2025-07-16 - Partnership - Bailey Partners with GreyOrange to Deliver Scalable, AI-Driven Warehouse Automation

  This partnership marks a major step forward in Bailey’s mission to help businesses build smarter, safer, and more efficient warehouse environments. Whether upgrading a legacy facility or building new, Bailey now provides a streamlined path to automation – from planning and installation to long – term support. GreyOrange’s technology aligns with that vision, offering automation that reduces energy use, improves throughput, and supports human workers rather than replacing them.

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• 2025-06-11 - Product Launch - LogiQ-On Tech Partners with GreyOrange to Launch gStore, AI-Driven Retail Platform, in Australia and New Zealand

  gStore uses item-level RFID data to provide 98–99% inventory accuracy and product-location precision. The platform combines inventory management, staff tasking, planogram compliance, replenishment and product visibility. LogiQ-On received regional distribution rights and will provide local implementation and support.

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• 2025-06-05 - Product Launch - enVista launched its enMotion multi-robot warehouse orchestration platform powered by GreyOrange GreyMatter

  Warehouse leaders can leverage enMotion as a Robotics as a Service (RaaS) model to achieve rapid deployment of scalable warehouse automation in their facilities without capital expenditures. With this solution, enVista and GreyOrange are bringing a whole new level of efficiency, scalability and flexibility to the supply chain. Its AI – powered GreyMatter and gStore solutions continuously optimize automation, inventory and workforce management for some of the world’s largest retailers and 3PLs.

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• 2025-03-12 - Product Launch - GreyOrange launched the GreyMatter-powered Relay Pick tote-to-person automation solution

  The system stores totes up to three rows deep and 12 metres high. Totes move at up to four metres per second, supporting 400 presentations per hour at each station. Relay Pick supports incremental deployment and was presented with a nine-month go-live target.

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• 2025-01-07 - Product Launch - GreyOrange Launches gStore in PetSmart Stores Nationwide

  PetSmart operates nearly 1,700 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in – store PetSmart PetsHotel® dog and cat boarding facilities. To experience gStore live during the National Retail Federation s NRF 2025: Retail s Big Show, visit booth #3974 Jan. Through this in – store adoption program and other signature events, PetSmart has facilitated over 11 million adoptions, more than any other brick – and – mortar organization.

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• 2024-10-29 - Market Signal - GreyOrange made gStore available through Google Cloud Marketplace

  gStore works with RFID and non-RFID systems to track inventory levels, item locations and stock movements. The platform supports buy-online-pickup-in-store and ship-from-store fulfillment workflows. Its retail features include replenishment, pricing and promotion insights, smart fitting rooms, self-checkout and theft detection.

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• 2024-10-09 - Product Launch - GreyOrange launches SoftFence RFID shielding for gStore

  Machine-learning models analyse RFID signals to reduce cross-zone reads. The software can adjust shielding boundaries as store layouts change. SoftFence integrates with existing gStore installations without dedicated physical shielding hardware.

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• 2024-07-30 - Market Signal - GreyOrange added autonomous forklifts to its certified Ranger robot network

  The Ranger Forklift XXL handles case-picking workflows, while Ranger Forklift AnyPallet handles closed pallets. The systems can move multiple pallets or as many as four trolleys with a combined load of 3,000 kilograms. GreyMatter supplies the pick-assist and intralogistics orchestration layer for both forklift types.

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• 2024-02-27 - Partnership - GreyOrange and Columbus Consulting partner on gStore

  Columbus Consulting became a strategy and implementation partner for gStore, GreyOrange’s store-execution and omnichannel-retail management platform. The platform combines RFID overhead or handheld data with planogram-based inventory to support near-real-time replenishment and intelligent workforce tasking. The solution provides 99% inventory accuracy and item-location precision within three to five feet while connecting store operations with fulfilment, point-of-sale and loss-prevention workflows.

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• 2024-02-22 - Market Signal - Online Beauty Retailer flaconi Chooses GreyOrange Omnichannel Fulfillment Solutions for Increased Productivity

  The robots and software are supplied through RaaS and SaaS models that allow peak-season fleet scaling. GreyMatter distributes work across the robots using dynamic zoning and hybrid-picking workflows. The system supports a product mix spanning roughly 1,000 brands and 50,000 SKUs, including fragile items.

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• 2024-02-15 - Production Milestone - A GreyOrange apparel customer reported 50% shorter fulfilment times and a 500% increase in units per hour after…

  Leading global apparel retailer deployed 160+ AMRs for 50% shorter fulfillment times and a 500% increase in UPH. All Rights Reserved. icon-angle icon-bars icon-times To begin with, they had separate warehouses for retail and online fulfillment, which led to unnecessary logistical complexities

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• 2024-01-11 - Production Milestone - GreyOrange reports 99% accuracy from initial overhead-RFID deployments

  The platform combines overhead and handheld RFID inputs. The deployment model supplies sub-location inventory data for replenishment workflows. GreyOrange presented the overhead-RFID configuration at NRF 2024.

  Source
• 2023-12-20 - Funding - GreyOrange closes $135M first close of Series D

  Anthelion Capital, formerly Cowen Sustainable Investments, led the first close. GreyOrange said the capital would accelerate growth across warehouse-fulfilment and retail automation markets. The financing supported a hardware-agnostic software platform and a network of certified robotic and sensing technologies.

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• 2023-06-27 - Deployment - Apple Express selected 145 GreyOrange Ranger MoveSmart robots and GreyMatter orchestration for its Mississauga sorting

  GreyMatter is to coordinate the 145 mobile robots in the first Apple Express deployment. Implementation was planned for October 2023 at the Mississauga facility outside Toronto. The planned system targeted more than 10,000 parcels per hour and over 450 sort destinations, up from 2,000 parcels and 360 destinations.

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• 2023-01-10 - Product Launch - GreyOrange released the GreyMatter Open API for multi-vendor warehouse robotics integration

  The API lets customers combine robots from multiple vendors without limiting a deployment to one hardware supplier. Initial Certified Ranger Network participants included Hai Robotics, Fetch Robotics, Mushiny, Technica, Vicarious and Youi Robotics. GreyMatter remains the orchestration layer and GreyOrange the operating point of contact for the multi-vendor system.

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• 2022-11-30 - Partnership - SEKO Logistics Announces Strategic Partnership with GreyOrange

  GreyMatter will allocate warehouse work to the Ranger Assist fleet as capacity and demand change. The assisted-picking deployment covers each and batch picking, replenishment and putaway workflows. Zebra Fetch Robotics is supplying the AMRs, whose safety system conforms to ANSI/RIA R15.08 and carries the CE mark.

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• 2022-10-11 - Partnership - GreyOrange and Technica launch GreyMatter-powered truck-handling solution

  GreyMatter orchestrates Technica iTLS robots through truck-loading and unloading workflows. The announced system handles cases, cartons, totes and bags across standard container sizes. The companies presented the integration as a way to improve dock throughput, accuracy and worker ergonomics.

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• 2022-05-25 - Partnership - GreyOrange and Blue Yonder integrate warehouse-fulfillment platforms

  Blue Yonder warehouse and order management systems pass orders into the GreyOrange fulfillment platform. GreyMatter coordinates robotic and human work inside micro-fulfillment and back-of-store operations. The companies positioned the integration for order prioritization, store replenishment and distributed fulfillment.

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• 2021-06-02 - Partnership - GreyOrange and Conveyer & Caster partnered to deliver warehouse automation

  The partnership covers automated dock-to-stock, cross-docking, stock-to-active and recycling flows. Supported material movements include loads of up to 2,200 pounds. Conveyer & Caster will take the combined offering to customers in Ohio, New York, Pennsylvania and Michigan.

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• 2021-03-03 - Product Launch - GreyOrange and Vicarious launch autonomous vertical picking

  The system retrieves goods from vertically arranged storage locations. GreyMatter coordinates the picking workflow with surrounding warehouse automation. The launch targeted high-SKU apparel and ecommerce operations.

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• 2021-01-12 - Product Launch - GreyOrange launches Ranger Assist for assisted picking

  The robots travel between pick locations while workers remain within assigned zones. GreyMatter assigns work and coordinates robot movement across the fulfilment process. The launch added an assisted-picking option alongside GreyOrange goods-to-person systems.

  Source
• 2020-07-29 - Regulatory - GreyOrange Ranger GTP received AMP certification for commercial and industrial environments

  Ranger GTP AMP was certified to UL 3100, Second Edition The review assessed every component for fire and electrical-shock safety UL certification included testing, inspection and auditing for industrial-field risks

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• 2019-12-11 - Product Launch - GreyOrange Launches Next Era Fulfillment Operating System Driven by GreyMatter™ Software Integrated with Ranger™ Series

  GreyOrange is the only company that integrates software and robots built together specifically to improve order fulfillment throughput, scale, accuracy and economics. Communication among the robots and the GreyMatter central system incorporates that learning so the entire system continues to get smarter. They are trying to meet modern fulfillment demands using software and hardware built for a time before Amazon changed the game for everyone by accelerating collective expectations.

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Relationships

• Dematic

  Warehouse Automation Partnership - Dematic announces GreyOrange partnership at MODEX 2026

• PetSmart

  Qualified Robotics/autonomy Fact - GreyOrange Launches gStore in PetSmart Stores Nationwide

Shared workflows

• Locus Robotics

  workflow adjacency - Warehouse Material Handling

• Syrius Technology

  workflow adjacency - Warehouse Material Handling

• Mushiny

  workflow adjacency - Warehouse Material Handling

• Scallog

  workflow adjacency - Warehouse Material Handling

• Caja Robotics

  workflow adjacency - Warehouse Material Handling

• Dematic

  workflow adjacency - Warehouse Material Handling

• Apptronik

  workflow adjacency - Warehouse Material Handling

• Figure AI

  workflow adjacency - Warehouse Material Handling

• Galbot

  workflow adjacency - Warehouse Material Handling

• Agility Robotics

  workflow adjacency - Warehouse Material Handling

• Lanxin Robotics

  workflow adjacency - Warehouse Material Handling

• Reflex Robotics

  workflow adjacency - Warehouse Material Handling

• Addverb

  workflow adjacency - Warehouse Material Handling

• Geek+

  workflow adjacency - Warehouse Material Handling

• Lotte Global Logistics

  workflow adjacency - Warehouse Material Handling

• Smart Robotics

  workflow adjacency - Warehouse Material Handling

• InLoop Robotics

  workflow adjacency - Warehouse Material Handling

• LexxPluss

  workflow adjacency - Warehouse Material Handling

• Cognibotics

  workflow adjacency - Warehouse Material Handling

• Servo7

  workflow adjacency - Warehouse Material Handling

• AutoPallet Robotics

  workflow adjacency - Warehouse Material Handling

• Yondu

  workflow adjacency - Warehouse Material Handling

• Flux Auto

  workflow adjacency - Warehouse Material Handling

• Effidence

  workflow adjacency - Warehouse Material Handling

• Gideon

  workflow adjacency - Warehouse Material Handling

• Neobotix

  workflow adjacency - Warehouse Material Handling

• Yujin Robot

  workflow adjacency - Warehouse Material Handling

• Hanwha Robotics

  workflow adjacency - Warehouse Material Handling

• K.Hartwall

  workflow adjacency - Warehouse Material Handling

• Cimcorp

  workflow adjacency - Warehouse Material Handling

Context tags

• Robot fleet operations - Capability - Profile source supports this robotics context.
• Warehouse material handling - Workflow - Profile source supports this robotics context.
• Robot OEM - Stack Layer - Profile source supports this robotics context.