Lely
About
About Lely
Lely develops automation for dairy farms, covering milking, feeding, barn cleaning and herd management. Astronaut robots let cows enter for individual milking, Vector mixes and distributes feed, Juno pushes feed toward the barrier, and Discovery robots scrape or collect manure from barn floors.
Lely Horizon combines animal and machine data for health, fertility, production and work planning, while identification and sensing products track individual cows. The company delivers systems through regional Lely Centers that assess barn layouts, install equipment, train operators and provide service. Its automation architecture supports free cow movement and coordinates daily workflows across milking, feeding, cleaning and herd care.
Products
Operations
Orders & commitments
- Order / commitment
2026-09-10 - Lely reported 10,000 Discovery Collectors sold worldwide as of 10 September 2026. French dairy farmer Gauthier Lacroix purchased the milestone unit, which was due to visit exhibitions before installation. - Discovery Collector family worldwide;C1/C2 combined
Source
Supply
Supply chain relationships
- LINAK
Inbound - actuation and motion control - The earlier Lely Vector feeding robot used customized LINAK LA36 actuators for its opposing cutter and deflector
Source
Team
- Gijs Scholman - Chief Commercial Officer - Scholman leads commercial execution for Lely dairy-farm automation, including global sales channels and farmer-facing robotics adoption.
- Andre van Troost - Chief Executive Officer and Chairman of the Executive Board - Van Troost leads Lely across dairy robotics, farm-management software, autonomous milking, feeding, manure, and barn automation systems.
- Maartje Bouvy - Chief Financial Officer - Bouvy leads finance for Lely as the company invests in dairy robotics, software, services, and global farm-automation growth.
- Marijke Jansen - Chief Operations Officer - Jansen leads operations for Lely as it scales dairy robotics manufacturing, support, and global farm-automation delivery.
- Martijn Boelens - Chief Technology Officer - Boelens leads technology for Lely dairy robotics, customer solutions, autonomous farm systems, and farm-management software.
Timeline
Events
- 2026-09-10 - Commercial Order - Lely sells its 10,000th Discovery Collector to a French dairy farmer
The milestone machine was scheduled for livestock-exhibition appearances before installation on the purchaser’s farm. Lely documented assembly of the milestone unit and marked a decade since the vacuum-based collector’s 2016 introduction. The product family collects manure from solid barn floors and transports it to a dumping station, with programmable cleaning routes.
Source - 2025-06-24 - Product Launch - Lely launches Astronaut A5 Next, Astronaut Max and Lely Hub
A5 Next introduced a new operating system for remote assistance and software updates, and laser-plus-camera teat detection. An optional automatic milk filter reduced filter-sock changes; selected A5 Next features could also be fitted to existing A5 installations. Astronaut Max combined larger-farm milking management with up to 18 milking boxes, while Lely Hub added managed data protection with rollout planned from 2026.
Source - 2025-03-18 - Product Launch - Lely launches the Vector MFR Next feeding robot
The stronger driveline and frame supported 800 kg of feed, a 35% loading-capacity increase over the previous generation. Front and rear lights improved visibility; an updated app exposed robot status and operating data. The new feed-centre arrangement could load two robots simultaneously, while group-specific dosing supported frequent feeding across multiple barns.
Source - 2024-09-10 - Product Launch - Lely launches Juno Max autonomous feed pusher for large-scale farms
Juno Max targeted farms with at least 800–1,000 cows and multiple feeding alleys; its three driven wheels were designed for uneven yards and slopes up to 20%. LiDAR, odometry, a virtual farm map and a stereo camera supported route planning, feed-volume sensing and obstacle detection, with an app for schedules and status. The September 2024 introduction preceded the commercial launch. Juno Max would sit alongside the existing Juno feed pusher, with commercial availability to be announced separately.
Source - 2024-09-10 - Product Launch - Lely extends Discovery Collector to sand-bedded barns
The sand-flush accessory used buffer-tank water to remove sand from the manure tank during dumping and fitted both Collector C1 and C2. Collector C2 combined wireless charging and dumping with a 24 V battery; up to 14 hours of daily driving depended on the barn configuration. The Route Assistant simplified route setup; North American release of C2 and sand flush remained subject to local validation.
Source
Context
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Context tags
- Agricultural robot development - Workflow - Profile source supports this robotics context.
- Agricultural robotics workflow - Workflow - Profile source supports this robotics context.
- Robot OEM - Stack Layer - Profile source supports this robotics context.
Commercial
- Lely sells its 10,000th Discovery Collector to a French dairy farmer
2026-09-10 · Order / contract · Lely reported 10,000 Discovery Collectors sold worldwide and identified Gauthier Lacroix as the purchaser of the milestone unit.
Source